first things first, we can’t start the journey until we know where we’re heading. Where do you see your business in 5, 10, 15 years down the road - I need to feel your vision and enthusiasm. Who are you selling to? What are they buying? Where are they buying it? Do you have a storefront, or work from a home office? Do you work solo, or have a staff on hand? What are your big picture goals? We need to get to the heart of your vision, so let’s put a time on the calendar to connect and discuss all the things! (If we don’t live near each other, don’t worry, this can all be done remotely). This is the fun part. [I LOVE day dreaming about where I will be in 10 years. Some might say I have champagne taste on a beer budget, but I find that my big goals are launching me to the next big stage of my life.] I will provide you with some homework in this step – I will ask that you complete the Brand Analysis Interview [ BA Interview ]. Once we complete this step and talk about all things in your dream, we can start on step two.
great work! I can see your dream right along with you!!! I’m so excited for you! Now, the creative part – let’s mesh your style and vibe with your target audience. I will create a secret dreamboard on Pinterest for you to pin all things you LOVE (more homework, but you can do this with a glass of wine in your hand!) This board should include, but not limited to: fonts, colors, patterns, pictures, building/office space inspiration, product inspiration, anything and everything that you are drawn to; I need to know what inspires you.
fantastic! You hit the ground running with your BA Interview & Pinterest board! You have done most of the leg work up to this point, so sit back and relax – it’s my turn to get to work! I’ll put together a few initial logo concepts and color palettes for you to mull over. We can mix-and-match and refine elements on these logo concepts until we get a chosen one (why am I picturing Simba being held up in the air here). From here, we’ll collaborate and continue to work on the visual styling of your brand (additional marks, icons, patterns, fonts, etc).
awesome-sauce! So much momentum, I can see the light at the end of the tunnel!! After finalizing the design elements, we can integrate your brand to your marketing materials. Depending on your package selection, we could part ways here or continue on to designing print materials, social media elements or website design.
tell me about your project